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I read a lot of small business marketing articles and many are very good. However, I read them from a position of experience and can fully understand the nuances that many beginning or naive marketers may overlook.

In my experience, just about every tip that is provided does work. The problem arises when the person applying it does not fully understand how to implement it. Therein lies the problem with most small business marketing articles…

…several important components are often glossed over or left out because the writer either takes them for granted or cannot remember them as they are so ingrained in their daily routine.

Let me give you an example…

Most people would tell you that you must understand your target market before you attempt to offer them a product or service. Most people tell you to identify and understand customer  needs and wants. You will often be told to do key phrase research to see how many people are looking for what you desire to sell.

As good as that sounds, there are other, more important questions or details that you should consider before you begin that process. Such as

1. What is the language of your target audience?
2. Are they the user or buyer of your potential product or service?
3. How much do they spend on related products or services?
4. Have they recently purchased the product or service you desire to sell?

My point is too often little things are overlooked in an effort to get a point across. Heck, I fall victim to this myself. But the key is to continue to fine tune how you present the information and always remember that, “…not everyone understands what you are talking about, so start from the basics and work your way up.”

As I said earlier, there are a lot of good small business marketing articles and once you have some experience under your belt you will be able to discern which ones provide the information you need to help you to achieve your goals.

To your success,

Shawn Nelson, MSA
Get Results…Not Hype!

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